I Want To Showcase

Partner Conference Profile

2020 Western Arts Alliance Annual Conference

📅 When:

Where: San Diego, CA, USA

💼 Organizer: Western Arts Alliance

💲 Application Fee: $95.00 USD

Deadline: (5:00 pm PT)

Contact Info


Harper Brokaw-Falbo


715 SW Morrison Street, #600
Portland, OR
United States 97205



Western Arts Alliance convenes nearly 800 presenters, artists, and agents around the shared goal of programming live performances. The conference features 200 exhibits, 170+ performances, networking, speakers, classes and workshops. WAA's Commons combines exhibit, meeting, and hospitality activities in one compact space. Join our community of dedicated professionals in Los Angeles for four productive days of artistic exploration, insight, and business.

Conference Overview

2020 Western Arts Alliance Annual Conference
Explore. Discover. Connect.

WAA Juried Showcase
Western Arts Alliance (WAA) uses a peer jury to select artists for the official showcases presented at the annual conference. The jury is composed of four presenters, two agents/managers, and one artist from a broad range of disciplines and aesthetics. Not more than two WAA board members may serve on the jury.

The 2020 WAA Conference Showcase will take place on Tuesday, September 1, at the La Jolla Music Society's Conrad Prebys Performing Arts Center in La Jolla. The showcase will run from 5:00 - 9:00 pm with a one-hour break for a catered dinner. For the first time, the Juried program will use two stages/performance spaces running concurrently for a total of 18 showcases. However, WAA may reserve up to eight showcases for the Native Launchpad and WAA Launchpad artists.

Juried Showcase Location

The Conrad Prebys Performing Arts Center, or The Conrad for short, is a beautiful, new venue in the heart of La Jolla. The Conrad features two state-of-the-art performance spaces, the Baker-Baum Concert Hall and The JAI, a 2,000 square foot flexible/cabaret space.

If selected for the showcase, the committee will determine the best location for your performance, taking into consideration your tech, the size of your ensemble, and discipline.
The Conrad Prebys Performing Arts Center is located at 7600 Fay Avenue, La Jolla, CA 92037. Showcase artists are responsible for their transport to the venue.

Baker-Baum Concert Hall


  • Sprung stage with marley floor

  • 57’ wide at the proscenium, gradually tapering to 50’

  • 27’ – 29’ deep
    • Lighting

  • Standard house plot, focus, and color washes.


  • Mixer: Yamaha CL5 with full Dante network connectivity.

  • The Jai


  • 12 ‘ x 18’ riser
    • Lighting

  • Standard house plot, focus, and color washes.
    • Sound

  • Mixer: Yamaha CL3
  • Schedule
    Each showcase will be fifteen minutes in duration, with a five-minute turnover. Therefore, please keep in this is a brief showcase and not a full performance. The showcase production staff will do their best to meet your needs but may not be able to accommodate all the requirements in your regular tech rider.

    $95 non-refundable Application Fee

    Showcase Fee: $800
    *If selected, WAA will apply your application fee to the showcase fee.

    To Apply
    The deadline for applications is March 13, 2020. The jury will not consider incomplete applications. If you have questions regarding the application process, please see WAA's Juried Showcase FAQs

    Your application must include the following

  • Completed online application form. We no longer accept paper/hard copy applications

  • Artist Statement, a maximum of 750 characters.

  • Touring Itinerary (history), including date, location, presenting organization, and presenter contact information. The itinerary does not have to be comprehensive but should include a minimum of three engagements within the last twelve months.

  • A stage plot and technical rider specific to the proposed Juried Showcase.

  • Current Artist Bio / EPK. Include production photos, brochures, feature articles, and at least one review (in English) published within the last year, including the name of publication and date OR a testimonial letter from a presenter that speaks to the artistic quality of the work in performance.

  • One high-resolution digital photo. Upload file as artist’s name_org_name. Include in the application or EPK the name of the artist and piece photographed, and the representing agency and crediting photographer where applicable. 8 MB max, jpeg only.

  • Audio or video samples of a live performance featuring current works that you will tour. * Do not submit promotional videos.

  • $95 Application Fee
  • Eligibility Requirements

    WAA does not require membership to apply. However, if selected, the artist(s) or their manager must be a current WAA member registered for the WAA Conference by June 1, 2020.

    Applicants must produce evidence of at least two years of touring experience.

    Application Process

    Complete the application form in its entirety and submit all required materials; incomplete applications will not be reviewed by the panel.
    WAA expects the showcase jury will review approximately 150 applications. Please give careful consideration to your artistic samples—first impressions are very important! The jury will not consider promotional videos, TV news features, etc. as part of the artistic assessment.

    Less is more. The jury likes to see/hear a variety of work from each artist. However, you are best served by capturing a range of your best work on a single video and/or audio disk. It is unlikely the jury will spend more than three minutes listening to or watching your sample(s).

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    Showcase Provisions

    The showcase fee includes tech rehearsal, basic technical equipment, rhythm section backline, piano (if applicable), and stage labor. Special equipment or backline will be available at an additional rental cost. Details will be outlined in materials sent to the selected artists.
    The showcase fee also includes two complimentary One-Day Artist Passes to attend the conference, as well as a complimentary listing and showcase description in the WAA Conference Guide and on the WAA Conference Website.

    General Information
    Due to time constraints, equipment, sets or props used must be set up and struck within 5 minutes.

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    Showcase Criteria

    Artistic Excellence—the quality of the artists, ensemble or organization, and work.
    Artistic Merit—the potential impact on the artistic and/or cultural heritage of the West or of the field.
    Demonstrated Ability to Tour—evidenced by the touring résumé, tech rider, and press kit.

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    Terms & Conditions

    Incomplete applications will not be considered.

    This application does not represent a commitment by Western Arts Alliance to showcase the applicant.

    All fees are non-refundable.
    If selected, the following conditions and limitations will apply:

    1. All showcasing artists must be represented by an exhibitor or agency registered for the WAA conference.
    2. The time restriction will be strictly enforced; if time is exceeded, WAA will end the performance by lowering the lights, sound, and/or curtain.
    3. Generally, no more than two artists from a single management will be approved.
    4. Artists selected for last year’s Juried Showcase may not apply for a second consecutive year.

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